Boys&Cars is framed within the work on the relation between the immigrant and the consumer society. The project stems from the thesis that part of the very supply of material goods constitutes a series of symbols for success, status, wellbeing, that represent a new individualist utopia in our society.
The idea is structured into three parts.
The first one consists of a series of individual portraits of immigrant men standing on by empty parking spaces. It is a subjective images inspired by an imagery that underscores victory as buying a house, the maximum expression of modern consumption. In this case, it is not the house itself but its annex par excellence (the garage). The vehicle is not present, but we can see the space it should occupy together with us at home.
The second part consists of photographing groups of immigrants in the city of Madrid, posing together with their luxury cars as an ostentatious ceremony that entails recognizing the unmistakable signs of a successful victory.
The third part of the work consists of three filmed interviews in a series of photographs of art performances aimed at expressing the idea of success based on the return of immigrant men to their original countries/neighbourhoods. The men from immigrant families represent this idea by returning to their original countries and neighbourhoods, where they showed off with luxury cars their new social status to their neighbours, relatives and friends.
